Creator of the beautifully crafted lingerie brand, Sadia Sisay, is on a mission to positively contribute to women of color embracing their uniqueness and undeniable beauty! Finding the perfect nude is always a struggle for those blessed with a little extra melanin. beingU is here to make sure every Sista is covered!
Born in Sierra Leone and raised in the UK, Sisay’s beingU line offers cute & cozy bras, panties and briefs for a varying size of body types and skin tones.
“We see you, we understand you and you are visible,” she told ESSENCE in a recent interview.
“beingU has 5 rich skin tones and our sizes have a range from 28-44 back and B-H cups at the moment. beingU is you. beingU is me. beingU is my daughter. I hope that beingU will become a brand that women of color understand sees them. Our objective is that we will get enough people supporting us, spreading our message so that women, especially darker skinned women, will see that we are valued.”
Stay sexy and warm in the nude beingU this winter! Visit their official website & make some room in your panty drawer!